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Colgate’s MAGIK Gamifies Brushing Experience to Teach Healthy Brushing Habits

As we adapt to this new at-home normal, parents are looking for new activities and games for their children to stay busy and productive. Colgate’s MAGIK makes brushing fun and is an educational way to entertain kids at home by gamifying the brushing experience.

MAGIK combines the innovative technology of augmented reality with Colgate’s acclaimed oral care to teach kids good oral hygiene habits. Kids can travel through an AR universe, defeat cavity monsters as they brush, unlock new worlds and win MAGIK Brushing Masks all while developing healthy brushing habits through the gamification. By accessing the “parental dashboard”, parents can see immediate feedback on their child’s brushing habits and receive advice on how to improve their technique.

The MAGIK kit is sold on or and retails for $14.99. It includes a manual toothbrush, a smart toothbrush connector and a phone holder and the MAGIK app can be downloaded for free on all iOS and Android devices. For every kit purchased directly from, Colgate will donate a manual toothbrush to their ‘Bright Smiles, Bright Futures’ cause, which helps children around the world have access to quality dental care with a goal to give every child a healthy smile.

*A product was provided.

About the Author

Amanda Acuña an influential Mom Blogger created MommyMandy as an online resource to the parenting community. She has four children and they currently reside in Texas.

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