The creep of Christmas and Hanukkah shopping is officially in full swing and chances that deal-seeking shoppers will be contained to one weekend in late November is likely a thing of the past. Welcome to OctoNovemCember™, a season of holiday shopping where consumers seek out Black Friday savings every day.
In mid-August 2012, RetailMeNot.com and Ipsos Public Affairs surveyed more than 1,000 parents with children under the age of 18 and asked them their views on the economy and how it would impact their purchase decisions.
- 23% of respondents start shopping in early November
- 12% wait to start shopping until Black Friday/Cyber Monday
- Only 15% wait until after Cyber Monday to begin shopping.
It may not shock anyone that there is still a majority (54%) of consumers surveyed who said they finish their holiday shopping sometime between Black Friday and when they actually give away gifts during the holidays. Surprisingly, a large number of consumers surveyed, nearly 1 in 3 (32%), said they are done with their holiday shopping by the end of Cyber Monday!
I love online shopping. I buy so many of my family and extended families gifts online but most important I love using online coupons. I am excited for Retailmenot’s OctoNovemCember.
Be sure to also enter the the RetailMeNot.com OctoNovemCember™ sweepstakes information- A chance to win a $1,000 shopping spree by sharing the Pumpkin-Headed Turkey Claus video. The more times you share, the more entries you get (up to 20!) and one winner is picked each week.
*“This is a sponsored post from One2One Network and RetailMeNot.com. All opinions stated are my own.”