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American Girl is excited to announce the newest character to the BeForever line, Maryellen Larkin – from the fabulous fifties! Depicting an era that gave rise to tremendous growth and change in America, Maryellen’s products and stories have an intergenerational appeal that is sure to be a hit with girls, moms, and grandmas!
Maryellen is an energetic and optimistic girl who follows her heart instead of the crowd. Written by award-winning American Girl author Valerie Tripp, the Maryellen stories introduce readers ages 8 and up to a key cultural theme of the 1950s: conformity versus individuality. While Maryellen feels the pressure to conform to social standards, she also strives to stand out and be true to herself, even when that means going against expectations. Through Maryellen, Tripp shows how trends of the 1950s—such as the burgeoning of suburbia, “the baby boom,” geographic and economic mobility, new technology (like TV and rockets), rock ‘n’ roll, and lingering postwar prejudice—shape the life of one girl.
Maryellen collection includes an 18-inch doll with strawberry-blonde hair and hazel eyes, plus several historically-authentic 1950s doll outfits, like an iconic poodle skirt and saddle shoes. Numerous accessories round out the play experience, including a 30-piece diner set, a TV console that works with a girl’s iPad, and a jukebox that plays ’50s-style songs and connects to electronic music players.
From August 27-30, Maryellen events will be taking place with ’50s-themed crafts and a diner backdrop—perfect for taking retro photos. Girls are encouraged to come to the store wearing 1950s-style threads to really take on the theme and will receive a free gift (while supplies last)
Girls visiting the store during Maryellen’s debut, August 27-30, will receive a free gift and have the opportunity to participate in several activities including:
- Free ‘50s-Themed Craft Activity: Fun fashion craft from Maryellen’s era
- Maryellen Photo Opportunity: Capture a memory of your visit by getting a photo taken at the store with a 1950s diner backdrop.
189 The Grove Drive, Los Angeles, CA 90036
Thursday, August 27, 2015: 10:00 a.m. – 12:00 p.m.
Friday, August 28, 2015: 10:00 a.m. – 12:00 p.m.
Saturday, August 29, 2015: 10:00 a.m. – 12:00 p.m.
Sunday, August 30, 2015: 10:00 a.m. – 12:00 p.m.
To celebrate Maryellen’s debut, American Girl retail stores will be bustling with Maryellen excitement with free and paid events, including giveaways, crafts, and in-store activities. And at americangirl.com/scrapbook, girls can explore the era with Maryellen’s Nifty ’50s Scrapbook. The online digital scrapbook—told from Maryellen’s point of view—will include photos, illustrations, video clips, games, and activities. For parents and teachers, a free downloadable Maryellen Learning Guide, available at www.americangirl.com, explores themes and issues from the 1950s.
ONE winner will receive an American Girl BeForever Maryellen Larkin
Note: This giveaway is open to US shipping addresses only.