In 1959, Fisher-Price, Inc. introduced the Safety School Bus and in turn gave birth to one of the longest running and most beloved iconic toy brands known today as Little People. Since then, more than one and a half billion Little People figures have delighted millions of children worldwide and have evolved from wooden figures into poseable figures that can sit, stand and even hold things in their hands.
Little People characters continue to inspire preschoolers to explore a whole world of discovery, imagination, learning and building through playsets, figures, books, DVDs, games, activities and more. For the brand’s 50th birthday, officially marked on March 21, Fisher-Price is planning a year-long celebration including commemorative playsets and much, much more.
“Parents and children alike have been playing with Little People for half a
century,” said Bruce Fox, Fisher-Price toy historian and author. “Toys with
longevity that bridge the generational gap are rare these days. We’re very proud
of the fact that Little People have stood the test of time for 50 years and
foresee that they will continue to inspire creative, imaginative play for
generations to come. After all, how could over a billion Little People be
“Little People has always been one of my favorite Fisher-Price brands,” said toy and children’s lifestyle expert Chris Byrne, also known as The Toy Guy. “As a child, I can remember playing with the Little People Amusement Park for hours with my brothers, as we let our imaginations soar. Iconic toys like Little People inspire discovery and wonder in children, and the fact that they’re celebrating their 50th birthday is a testament to their enduring play value.”
It all began in 1950 when two of Herm Fisher’s key toy designers created the Looky Fire Truck, with three little round-headed wooden firemen permanently attached to the toy. Nine years later, the little wooden figures gained their independence with the introduction of the Safety School Bus, thus Little People as we know and love them today were born. The Safety School Bus included six little wooden peg figures that could be removed from the school bus. Only the driver, whose head turned while the bus rolled along, remained attached to the toy. Throughout the past five decades, Little People figures have helped preschoolers discover a whole world of imagination and fun in a world that’s “just their size” – in amusement parks, castles, schools and, of course, who can forget the classic Play Family Farm!
In celebration of the Little People 50th birthday, Fisher-Price is set to introduce special limited edition commemorative 50th birthday Little People playsets:
Little People 50th Birthday™ Play ’n Go Farm:
Take a trip back in time with the Little People Play ‘n Go Farm playset, which has been designed to reflect the classic look of the original Play Family Farm first introduced in 1968, complete with retro-style figures! The playset includes farmer, sheep and cow figures, tractor vehicle, three connectable fence pieces and water trough play piece. Everything stores inside the collectible tin take-along barn that features a handle and open/close top.
Little People 50th Birthday™ Play ’n Go School:
Housed in a nostalgic, collectible take-along tin with a handle and open/close top, the Play ‘n Go School is designed to resemble the original Little People School House first introduced in 1971. The playset includes retro-styled teacher and pupil figures, dog, teacher’s desk and chair, student desk and spinning merry-go-round for recess.
Here is Sarah enjoying her new Little People 50th Birthday™ Play ’n Go Farm. We are huge fans of Little People in our home, both the girls love playing with them so we were really excited to hear about the 50th Birthday celebration sets!