Lay’s has a new campaign called “Happiness Exhibit.” The campaign showcases the moments of simple happiness that people treasure most. Consumers are asked to submit photos that showcase simple, happy moments to www.lays.com. Now through May 31, 2010 people can visit the exhibit at www.lays.com to continually upload and view the growing collage that collectively celebrates simple happiness in America.
From the online exhibit, select photos will be chosen to be featured on millions of Lay’s potato chip bags, and in commemorative ads in issues of PEOPLE magazine.
There is a new video tool on the “Happiness Exhibit” site. You can upload your photos to create a happy story. It’s pretty cute! Click to Create Video.
The Happiness Exhibit was created on the premise that the happiest moments in our lives are the simple ones.
I couldn’t agree more with Lay’s. I can look back at our pictures and the memories behind them are something I will never forget. I also get warm feelings looking at the pictures.
This is a Happy Moment for Sarah… she got to go and see the Fresh Beat Band set, and meet them!