Did you know that October is Fair Trade Month? Fair trade provides a fair price to coffee farmers for their beans, resulting in high-quality coffee for coffee lovers, and a higher quality of life for coffee farmers and their families.
Fair Trade builds economic independence for farmers by:
- Guaranteeing a fair price
- Providing affordable access to credit
- Promoting sustainable farming practices
- Providing access to consumer markets, cutting out unnecessary middlemen
- Enabling farmers to plan for the future
We are excited to share the news that Green Mountain Coffee is joining with musicians Michael Franti and Grace Potter to spread the word about fair trade.
Through exclusive live performances on Green Mountain Coffee’s Facebook Page, Franti and Potter will share how small choices — like the coffee we drink — can help drive big change.
Both musicians gave exclusive live performances in October, in honor of Fair Trade Month:
October 8 at 9:00 p.m. PST/midnight EST — Michael Franti and Spearhead’s last concert of their U.S. tour from the Greek Theatre at Berkeley , CA will be live webcast exclusively on Green Mountain Coffee’s Facebook page.
October 20 at 7:00 p.m. PST/10:00 p.m. EST — Grace Potter and the Nocturnals will perform an exclusive concert dedicated to fair trade, streamed live on Green Mountain Coffee’s Facebook page.
For more than a decade, Green Mountain Coffee Roasters, Inc. (GMCR) has been a leader in the fair trade movement, and its purchases of Fair Trade Certified™ coffee have delivered millions of dollars in education, healthcare, and other infrastructure improvements to coffee-growing communities. Green Mountain Coffee — part of GMCR’s family of brands — offers the largest selection of Fair Trade Certified coffees in the United States .
Learn more about the benefits of fair trade and Green Mountain Coffee’s efforts on the brand’s Facebook page. For more information about Green Mountain Coffee’s Fair Trade Certified coffees, visit http://www.greenmountaincoffee.com/shop/OurCoffees/KCup/FairTradeOrganic