Clorox created the “Mom Made” initiative after The Hartman Group released a study in June reporting that 50% of consumers learn about recipes and other food information from social networking sites. It also found that 40% of consumers get information on the subject from websites, apps, or blogs, said Molly Steinkrauss, associate manager of PR for Clorox.
To reach mothers in the social space, Glad is putting mom and food bloggers at the heart of the campaign, having them create content such as recipes and tips to share with consumers.
We had the chance to jump on board and received our very own GLAD Mom Made Meal Kit thanks to Mom Select.
- Glad FreezerWare Container
- Printed recipe card for Mom Made Chipotle Chicken Enchiladas
- Select necessary ingredients for the recipe, including:
- Diced chilies
- Enchilada sauce
I had a fun time making the enchiladas for the family and everyone loved them!
I can’t wait to learn more and find other yummy recipes through the GLAD Mom Made Initiative.
The initiative launched July 23 with content from Amy Clark, a blogger and the founder of www.MomAdvice.com, and it will roll out content from its other blogger partners the following week. A core team of as many as 10 bloggers will contribute recipes and ideas throughout the year, which the brand will feature on its Facebook.com/Glad page and www.Glad.com.
Also be sure to visit Facebook.com/Glad for more information on the Mom Made campaign, where you can stock up on great tips, ideas and recipes from fellow bloggers and enter to win great giveaways!
*A product was provided.