Fisher-Price iXL Learning System

Robert Eckert, Chief Executive Officer of Mattel Inc. announced Feb 15th that the Fisher-Price iXL is his personal pick as the hottest toy for the 2010 holiday season. He unveiled his favorite toy today in the Fisher-Price area of the Mattel showroom.

“At Mattel, each year we create thousands of new toys – everything from our beloved classic brands like Barbie®, Hot Wheels and Fisher-Price, to new favorites that are sure to spur kids’ imaginations for years to come,” said Eckert. “But of all the toys we introduced at Toy Fair this year, I have my own personal favorite – iXL, the new Fisher-Price multi-tech, six-in-one smart device for preschoolers.”

iXL Learning System is a child’s portable window to a whole new world of learning and entertainment with six great applications: Story Book, Game Player, Note Book, Art Studio, Music Player and Photo Album. iXL, which is PC and MAC compatible, features an SD card slot for expanded memory and comes with a USB cord to connect to the computer. A software management CD enables users to add their own photos and songs (MP3s and WMAs). iXL can also store multiple software titles, songs and pictures with no cartridges needed.

iXL will be available in July 2010 for approximately $79.99; licensed software CDs will also be available, sold separately for $24.99.

I did not receive any form of compensation for this post. I am sharing this news to my readers courtesy of the company. All opinions are my own.