Happy October and National Fair Trade Month! Did you know that for more than a decade, Green Mountain Coffee® has been a leader in the fair trade movement, providing a better cup of coffee to consumers and a better quality of life for coffee farmers?
Fair Trade means coffee farmers get a fair price for their beans they grow. That means they can invest in crops, their communities, and their futures.
To help spread the word about Fair Trade, Green Mountain Coffee and acclaimed musicians Grace Potter and Michael Franti are celebrating in a big way with “Great Coffee, Good Vibes, Pass It On” – an awareness campaign that celebrates the good vibes of fair trade through free concerts and an opportunity to win a trip to source.
As part of the campaign, Grace and Michael were invited to Colombia and Sumatra respectively, to get a first-hand look at how Fair Trade makes a difference in the lives of coffee farmers – and in the coffee you’re drinking.
Check our Michael and Grace’s trips in their videos below:
Michael Franti :
I am in love with the Fair Trade Certified Pumpkin Spice K-Cup Packs. With fall here it is the perfect cup of coffee.
Fair Trade products are presently on sale at Green Mountain Coffee, however you can use the promo code GMCFTC8152 for an additional 10% off all Fair Trade Certified products. The code is valid through November 5th on GreenMountainCoffee.com.
You can purchase them on GreenMountainCoffee.com.