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Burt’s Bees Debuts Organic Baby Apparel Line: Burt’s Bees Baby

Burt’s Bees Baby will be the world’s first brand focusing on the well-being of babies and mothers. Burt’s Bees Baby initially debuts with a collection of newborn essentials, including apparel, accessories, bath linens and gift sets, and will soon expand into multiple categories across baby, home, and lifestyle – exclusively with earth-friendly organic products and practices and all at accessible price points.

Burt’s Bees Baby will grow beyond newborn essentials to offer additional size zones in apparel and accessories for toddlers and children. New categories will include Gifts, Linens (towels and bedding), Gear (canvas diaper bags, etc.), Health and Safety (for mother and child), Bath and Grooming (expanding existing assortment), Playtime (educational toys, play-mats, indoor and outdoor toys), Seasonal (holiday cards, gifts, décor), Furniture and
additional product offerings for the family including Mom, Dad and Sibling.

While high prices and lack of availability often exclude many consumers from the “organic” marketplace, Burt’s Bees Baby will provide high quality, trusted, organic product that is accessible and financially attainable for the mass consumer. For example, a 100% organic three piece newborn apparel set (bodysuit, bib and hat) will retail for $9.99; a 100% organic baby knit terry coverall: $14; a 100% organic cotton hooded blanket: $16; a seven pie “Better Bath Time

Burt’s Bees Baby is now available in-store at Target and at, Burt’s Bees Baby will be available on as of October 2012 and will be available in-store and online at the following locations:

I love the Burt’s Bees Baby Peek-a-boo Butterfly Set. As soon as I saw the words on the front I knew it would be perfect for Shelby!

This is a 2 piece set, so the pink top can be worn separately.

*A product was provided.

About the Author

Amanda Acuña an influential Mom Blogger created MommyMandy as an online resource to the parenting community. She has four children and they currently reside in Texas.


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