BIC Soleil Bella Scented shaver is the newest offering in BIC’s women’s portfolio, launching in March 2010.
Each package of BIC Soleil Bella Scented includes three shavers with 4 e-z rinse™Flexiblades, beautiful translucent colors, a moisture strip enriched with shea butter and handles that feature an exotic scent.
“The primary target for the BIC Soleil Bella Scented shavers is women ages 18 to 34 years old,” said Linda Palladino, senior brand manager, BIC Consumer Products USA.
I absolutely love these razors. I was impressed with how well they shave and how little irritated my legs are after shaving.
- 4 independent spring-mounted blades: distributes and absorbs the pressure of the blades for a soft and silky skin
- Quick and easy to rinse
- Extra-large lubricated strip formulated with coconut milk for a better glide. Delivers a smooth and optimal shave
- Pivoting head follows the sensitive contours of the body
- Ergonomic handle with two soft grips specially designed for women: better handling for a safe and comfortable shave