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BIC’s main goal this year is to encourage students to write more often, because writing is by far one of the most important learning tools for a child’s academic success and growth. Research has shown that writing fosters children’s emotional and cognitive development, helps foster critical thinking skills and improves academic achievement.
To help achieve our goal, BIC has launched the “Fight for Your Write” campaign, which reinforces how fun and empowering writing can be. The campaign, which can be found at www.bicfightforyourwrite.com, offers information about writing and tips from literacy expert Pam Allyn to help parents, caregivers and students make a commitment to write more often.
So now that you’re ready to write—but you need the right tools! BIC’s new back-to-school products help make writing fun, inspiring students to confidently express their thoughts through the written word.
This year’s list of must-haves includes the introduction of BIC KidsTM, the first line of children’s writing instruments in the U.S. designed specifically to help children learn to write. The line includes the BIC KidsTM Mechanical Pencil, BIC KidsTM Pen, and the BIC KidsTM Stylus. Other must-have items include the BIC® Comfort, BIC Atlantis® Exact, BIC® Mechanical Pencil Xtra Shine, BIC® Magic Marker® Brand Dry Erase Marker and BIC® Wite-Out® Brand ZAP correction tape.