Do you have a pair of shoes that can withstand the typical day of a super mom? Your son’s basketball game… your daughter’s dance recital… cleaning up around the house… running errands around town… ASICS wants to introduce you to the GEL-Quantum Collection, a collection of shoes that provide the comfort and flexibility to complete all these tasks whether they include moments of relaxation or agility.
The ASICS GEL-Quantum Collection features two shoes that provide the wearer with varying levels of patented ASICS Gel Technology. The GEL-Quantum 90 and GEL-Quantum 180 4 can withstand any situation and are quality shoe at an affordable price point.
The GEL-QUANTUM shoe name refers to both a significant step in advanced technology as well as design. With underfoot cushioning and a sleek aesthetic, each model in the collection delivers a unique combination of tech and style for a variety of interests.
The GEL-QUANTUM models featured in the collection and campaign include: the GEL-QUANTUM 360 KNIT 2, the GEL-QUANTUM 180 4 and the GEL-QUANTUM 90 models.
GEL-QUANTUM 180 4:
Boasts 180 degrees of GEL® technology cushioning with full ground contact on the midsole for a stable, comfortable ride. The seamless type, one-piece upper reduces the potential for irritation from friction, while also maintaining flexibility and breathability.
The newest model to the GEL-QUANTUM family of products, features 90 degrees of GEL® technology cushioning. The seamless type outer construction reduces friction, while the ComfortDry™ sockliner helps keep your foot dry.
The COMFORT OF CONFIDENCE campaign will feature digital collateral including unique content with key media partner, HYPEMAKER, as well as social content spotlighting both the product technology and its style. The COMFORT OF CONFIDENCE campaign will also be featured in offline content in retail. Strategy and creative were completed by LikeFriends of Amsterdam.
The full collection is currently available in-store, online at www.asics.com and at participating retailers