To foster a spirit of goodwill and help make the world a brighter place, American Girl is introducing Shine On Now—a new charitable initiative that harnesses the collective power of girls to help others in need. Through Shine On Now, American Girl is calling on girls across the country to help the company give up to $1 million in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.
Beginning today, girls can become official American Girl Ambassadors at shineonnow.com and inspire other girls to join the Shine On Now effort. As ambassadors, girls will receive a free, downloadable tool kit filled with fun and actionable tips and ideas for fund-raising, volunteering, or donating to the four worthy charities participating in Shine On Now, or wherever they see an opportunity to make a difference.
On July 13, 2010, girls can go to shineonnow.com and put their collective efforts to powerful use. Visitors can contribute up to 100 free stars each day to help American Girl reach its goal of collecting one million stars by the end of the program on July 31, 2010. If the target is reached, American Girl will donate its maximum gift of $1 million in clothes, books, dolls, and money to the four designated charities. In addition, for every star a girl contributes (she can donate up to 100 each day!), her name will automatically be entered in a daily drawing to win a new My American Girl doll.
This morning with the launch of Shineonnow.com I signed Samantha up to be an Ambassador. She loves to help our community any way she can and is excited to be helping. She said she would have her Samantha Doll do good deeds with her! Ever since I was 9 years old I have had a love for American Girl and the influences they have on girls. In a way I think growing up with American Girl helped me become a strong willed woman, with goals and passion. I also help my community any way I can and I am excited that my daughters can grow up with American Girl too. Shine On Now is an amazing campaign and I think every parent needs to get their young girl involved.
To learn more about how to participate in Shine On Now and explore Innerstar University, go to www.shineonnow.com. My American Girl dolls are available starting on July 13, 2010, through American Girl’s consumer catalogue, at www.americangirl.com, and at American Girl retail locations.
Stay tuned for a giveaway where you can win your own My American Girl doll!